Key Topics

• Introduction to Digital Marketing
• Multiple Channels vs. Single Channel Marketing
• Understanding Online Customer Decision-Making
• Overview of the RACE Strategy Framework
• Reach: Attracting Your Audience with SEO and Paid Ads
• Act: Encouraging Engagement Through Landing Pages and Free Resources
• Convert: Transforming Visitors into Customers
• Engage: Building Customer Loyalty Using Social Media and Email

Learning Outcomes

By the end of this session, participants will be able to:

• Understand the Difference Between Digital and Traditional Marketing:Develop a clear understanding of how digital marketing channels offer more flexibility, targeted reach, and measurable results compared to traditional marketing methods.
• Use the RACE Framework to Attract, Engage, and Keep Customers Online:Learn how to apply the RACE framework — Reach, Act, Convert, Engage — to create effective digital marketing campaigns that capture attention, build engagement, drive conversions, and foster long-term customer relationships.
• Create a Digital Marketing Plan with Clear, Measurable Goals:Gain the skills to design a comprehensive digital marketing plan by setting specific, measurable objectives. Track progress using key performance indicators (KPIs) and optimize campaigns using data-driven insights.

Who Will Benefit

• Property Managers
• Estate Agents
• Property Consultants
• Developers & Investors
• Startup Founders
• Entrepreneurs
• Beginner Marketers
• Anyone new to marketing who wants to learn the basics

Speaker - Andrew Anderson

Andrew Anderson is a seasoned Digital Strategist and Consultant with over a decade of experience in business, marketing, finance, and operations. Having worked with industry giants such as Microsoft, Visa, Celcom, Astro, and Nestlé, Andrew has a proven track record of delivering innovative digital solutions that enhance business performance and drive growth.

His expertise spans across digital transformation, big data analytics, data storytelling, digital marketing, and O2O (online-to-offline) marketing. As an advocate for leveraging data to make impactful business decisions, he specializes in transforming complex datasets into actionable insights that help organizations optimize their digital footprint.

Beyond strategy and execution, Andrew is also passionate about team upskilling and training, ensuring businesses stay ahead in the fast-evolving digital landscape. His deep understanding of technology-driven marketing strategies makes him a sought-after speaker, empowering businesses with the knowledge and tools needed to thrive in a digital-first world.

Join Andrew in this webinar as he shares his invaluable insights into digital strategy, data-driven marketing, and business innovation.