Key Topics

• I. Introduction: The Changing Landscape of Real Estate Marketing II. Digital Strategies to Boost Your Leads
• III. Leveraging SEO for Long-Term Lead Generation
• IV. Use Google Ads SEM to Capture The Hot Lead
• V. The Power of Social Media: Facebook, Instagram, and TikTok
• VI. Creative Content Strategies: Standing Out in a Crowded Market
• VII. Building Private Traffic for Long-Term Engagement
• VIII. Retargeting Strategies Across Facebook, TikTok, and Websites
• IX. Q&A and Wrap-Up

Learning Outcomes

These learning outcomes aim to provide non-tech real estate professionals with a general understanding of Financial Modeling and its applications in the real estate industry, equipping them with the knowledge to leverage technologies effectively

• Understand the evolving landscape of real estate marketing and how digital tools are reshaping the way properties are marketed.
• Identify effective digital strategies to boost lead generation and attract high-quality buyers and sellers.
• Explore SEO techniques that help build long-term lead generation and organic visibility for real estate listings.
• Learn how to leverage Google Ads SEM to capture leads with high intent and increase conversion rates.
• Gain insights into social media marketing, specifically using platforms like Facebook, Instagram, and TikTok, to engage with potential clients.
• Develop creative content strategies that help real estate professionals stand out in a competitive market.
• Understand the importance of building private traffic for fostering long-term client relationships and engagement.
• Master retargeting strategies to re-engage potential clients across multiple platforms like Facebook, TikTok, and your own website.
• Leave equipped with actionable strategies to improve real estate marketing efforts and increase overall success in lead generation.

Who Will Benefit

• Real Estate Agents
• Property Managers
• Real Estate Valuers
• Compliance and Risk Management Professionals
• Marketing and Sales Team in Real Estate Firms
• Real Estate Consultants

Speaker

Justin Yee is a dynamic and results-driven Digital Marketer, Content Creator, and Ads Specialist who has successfully led digital campaigns for over 50 brands, spanning industries such as healthcare, property, food and beverage, IT, eCommerce, beauty and cosmetics. As a "wild life marketer", Justin relies on hands-on experience, practical insights, and a deep understanding of consumer behavior to drive real-world success for his clients.

Managing over RM100k in monthly ad spend, Justin has earned a reputation for delivering exceptional results, including boosting client ROI through innovative, data-driven strategies on platforms like Facebook Ads, TikTok Ads and Google Ads SEM. His ability to navigate the fast-paced, ever-evolving world of digital marketing makes him a trusted partner for brands ranging from local SMEs to multinational corporations. Justin has worked with notable brands such as Golden Land Berhad, Alpro Pharmacy, FitArch, and a wide range of businesses.

In addition to campaign management, he serves as an external ads consultant for digital marketing agencies, offering in-house training and strategic insights that help clients stay competitive in today’s digital landscape. Known for his adaptability and unconventional approach, Justin’s marketing expertise continues to drive growth and innovation for his clients.

William Tan with over a decade of experience in digital marketing, e-commerce, and operational management, William has a proven track record of success across diverse industries, including technology, e-commerce, and food delivery. As a co-founding member and Director of HaloCheck Sdn Bhd, Malaysia’s first Data & Regulatory Technology company, William led the development of AI-driven data crawling solutions and curated over 200,000 local criminal data points. He spearheaded the design of three web applications, delivering cutting-edge due diligence solutions like instant background screening and e-KYC.

Currently, William specializes in helping companies drive business growth through digital marketing solutions and lead generation campaigns. His expertise spans across SEO, Google Ads (SEM), YouTube Ads, and META Ads, where he has consistently delivered results in increasing customer acquisition and enhancing brand visibility. He is also an experienced speaker, sharing insights on digital marketing and lead generation in webinars, guiding businesses to optimize their online presence.

Prior to his current role, William served as an Account Manager at ShopperPlus, managing high-profile clients like Burger King Singapore and Maybank. He developed and executed customized strategies that elevated client satisfaction and drove engagement through compelling campaigns. As a pioneer team member at Foodpanda Malaysia, William played a crucial role in the company’s early operations, contributing to a 10% monthly growth in daily orders through vendor management and business expansion efforts.

With deep expertise in digital marketing, lead generation, and business development, William excels at helping companies achieve measurable growth through targeted strategies and innovative solutions.