Proven Effective Strategies to Market Industrial Properties

Proven Effective Strategies to Market Industrial Properties

This CPD event focuses on empowering real estate professionals with in-depth knowledge of the industrial property market. Participants will learn market trends, segmentation, marketing strategies, and negotiation techniques tailored to industrial real estate. The program covers key growth drivers, regional hotspots, and practical tools for sourcing, listing, and closing industrial property deals effectively.

Event Date: 08 January 2025, Wednesday, 8.00pm to 10.00pm

CPD Credits: 2 CPD hours APPLIED with BOVAEP

PEPS Member price: RM128

Non PEPS Member Price: RM168

Online CPD

For Non-PEPS Members

For PEPS Members Only

Key Topics

I. Introduction

II. Overview of the Industrial Market

III. Identifying Hotspot Areas for Industrial Transactions

IV. Breaking Barriers in the Industrial Segment

V. Segmentation and Marketing of Industrial Properties

VI. Essential Knowledge for Selling Industrial Properties

VII. Building Your Listings

VIII. Marketing and Lead Generation Strategies

IX. Closing the Deal

X. Q&A and Wrap-Up

Learning Outcomes

Analyze Market Trends and Growth Drivers
Identify and Evaluate Industrial Hotspots
Overcome Challenges in the Industrial Segment
Apply Segmentation and Tailored Marketing Strategies
Utilize Core Theories in Industrial Real Estate Transactions
Develop Effective Listings for Industrial Properties
Implement Digital and Offline Marketing Strategies

Who Will Benefit

Real Estate Agents
Property Developers and Managers
Real Estate Investment Trusts (REITs) Managers
Property Consultants and Advisors
New Entrants to the Industrial Real Estate Market
Marketing Professionals in Real Estate
Real Estate Investors

Speaker - Aldrin Tan

A Real Estate Practitioner Since 1995 with nearly three decades of experience, Aldrin Tan has made significant contributions to the real estate industry.

Founder and Managing Director, Esprit Estate Agent Sdn Bhd (Since 2000) Aldrin founded Esprit Estate Agent Sdn Bhd, a multi-award-winning firm specializing in industrial and commercial real estate. Under his leadership, the firm has experienced rapid growth.

Co-founder and CEO, ESP Global Services Sdn Bhd (Since 2021) Aldrin also leads ESP Global Services, transforming it into Malaysia's fastest-growing digitalized real estate platform with over 4,700 agents nationwide.

A graduate of The Australian National University in Accounting and Economics, Aldrin offers advisory services to developers and corporate companies, providing strategic guidance on development projects. Recognized as a thought leader, he frequently speaks at major industry events, including the Malaysia Real Estate Conference (MAREC).

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